Bticino stands out as the first Italian wiring device manufacturer to place a strong emphasis on modern design. The company began operations in Thailand during the 1970s and quickly achieved significant success, rising to market leadership within just the first few years. Prompted by this success, Bticino decided to establish a manufacturing plant in Thailand in the early 1990s. This strategic move enabled the company to better meet market demands in terms of cost, delivery, and service.